Global Fashion Brand Leverages Product Recommendations to Drive Wish List Adoption

Wishlist graphics on a website


A global fashion brand wanted to encourage customers to use the wish list on the ’My Brand X’ profile page as they knew that customers that used a wish list tended to spend more.

Improvement in all the right places:

  • 1.6% Bounce Rate Reduction
  • 1.3% Average Order Value Increase
  • 9 % Increase of Cart Wish List Clicks
  • 2% Conversion Rate Increase

Our Solution

  • Displayed product recommendations to customers who did not have any products in their wish list.
  • Began testing by only showing bestselling products as recommendations.
  • Now running 100% and further personalizing by gender, based on what gender/category the shopper has previously browsed.