Ecommerce Benchmarks To Boost Your Strategy

Gain a better understanding of how you stack up against the competition and identify improvement areas.

Monetate’s eCommerce benchmarks cover a wide range of metrics, including conversion rates, AOV, bounce rates, and more. 

ecommerce benchmarks monetate

To produce this proprietary data, we analyze billions of customer sessions across 250+ retailer brands, across four regions: US, EMEA, GB, and Other. We update data on a quarterly basis, with the most recent information being for Q1 of 2024.

Session Distribution Splits

The latest look at how modern buyers are browsing (or not) across desktop, mobile, and tablet. And across US, EMEA, GB, and Other.

Data last updated Q1 of 2024.

Device Session Trends

See where your customer journey is happening over time across key device types.

Data last updated Q1 of 2024.

Regional Session Trends

See where your customer journey is happening over time across key business regions.

Data last updated Q1 of 2024.

Bounce Rates

Dive into how browsers are interacting with your digital presence post-click. Are they being met with sub-par UX or CX? If your own bounce rate is high, consider if your PDPs are personalized enough?

Data last updated Q1 of 2024.

Average Pageviews

How many pages are site visitors viewing? If you’re seeing less engagement in your industry, consider surfacing personalized messaging or content across key stages in your CX.

Data last updated Q1 of 2024.

How Do You Stack Up? Want to Improve One of These Benchmarks?

We can talk through how to improve your AOV, CVR, ATC and more. We have experts across industries and regions.

Floating testimonial message icon


How does your ATC stack up? If low, consider adding individualized social proof to your PDP, or using a testing solution that isn’t slowing down website speed.

Data last updated Q1 of 2024.

Abandoned Cart

How often are site visitors abandoning carts? If you’re seeing high abandonment across a certain channel, consider how to segment messaging and experiences for that customer group.

Data last updated Q1 of 2024.

Conversion Rate

How can you get more visitors to convert? What can you do to convince shoppers to make a purchase? What region-specific personalization can you offer to drive up CVR?

Data last updated Q1 of 2024.

Average Order Value

Check to see if Desktop remains AOV king. Or spot how sentiment is changing across industries when it comes to big-ticket purchases.

Data last updated Q1 of 2024.

Why Ecommerce Benchmarks are Important for Your Business

Understanding the significance of eCommerce benchmarks is crucial for any business aiming to thrive in the digital marketplace. These metrics are not just abstract numbers; they serve as vital indicators of your business’s health and competitive standing.

Competitive Analysis

In the fast-paced world of eCommerce, staying ahead of the competition is crucial. Our comprehensive benchmarks offer you a window into the industry’s performance standards. By comparing your business metrics with these benchmarks, you gain valuable insights into where you stand in the market. Are your conversion rates on par with industry leaders? Is your average order value (AOV) competitive? Understanding these key performance indicators (KPIs) in relation to the broader market helps you identify strengths to capitalize on and weaknesses to address, fostering a more strategic approach to your competitive positioning.

Goal Setting

Benchmarks are more than just numbers; they’re a roadmap for success. They provide concrete, data-driven targets for your business to aim for. Whether it’s improving your website’s bounce rate, increasing customer retention, or boosting your AOV, these benchmarks offer clear objectives. By setting your sights on these industry standards, you can formulate more effective strategies and allocate resources more efficiently, ensuring that every effort is aligned with measurable goals. This strategic approach to goal setting not only drives growth but also keeps your team focused and motivated.

Trend Identification

In eCommerce, trends come and go at lightning speed. Staying attuned to these changes is vital for maintaining a competitive edge. Our benchmarks do more than just track static metrics; they reflect the dynamic nature of consumer behavior and market trends. By regularly reviewing and analyzing these benchmarks, you can spot emerging trends in shopping behaviors, technology adoption, and market shifts. This insight enables you to adapt swiftly, whether it’s by tweaking your marketing campaigns, revising your product offerings, or optimizing your customer experience. In essence, these benchmarks are not just a mirror reflecting the current state of eCommerce; they’re a compass pointing towards future opportunities and challenges.

By leveraging these benchmarks effectively, your business can not only keep pace with the eCommerce landscape but also set the stage for innovation and growth.

How to Use the Benchmarks

The real power of eCommerce benchmarks lies in their practical application. Understanding how to effectively utilize these metrics can transform them from abstract concepts into drivers of tangible business growth. In this section, we’ll cover how businesses can leverage these benchmarks through real-world examples, actionable steps, and the importance of regular review and adaptation.

Case Studies or Examples

To illustrate the impact of these benchmarks, let’s look at a couple of examples:

  • Example 1: An online fashion retailer noticed their conversion rate was significantly lower than the industry benchmark reported. By conducting a thorough analysis of their website and customer journey, they identified a cumbersome checkout process as a major deterrent. Simplifying the checkout experience led to a 15% increase in conversion rates over the next quarter.
  • Example 2: A small electronics eCommerce store found their average order value (AOV) was below the benchmark. They implemented a strategy of cross-selling accessories and extended warranties at the point of purchase. This not only improved their AOV by 20% but also enhanced customer satisfaction by providing comprehensive solutions.

Actionable Steps

Here’s a step-by-step guide to help you leverage these benchmarks:

  1. Benchmark Comparison: Start by comparing your current metrics with the industry benchmarks.
  2. Identify Gaps: Pinpoint areas where your business falls short or exceeds these benchmarks.
  3. Root Cause Analysis: For any gaps, conduct an analysis to understand the underlying causes.
  4. Strategy Development: Develop strategies targeted at improving specific metrics. This could involve optimizing marketing campaigns, enhancing product offerings, or refining customer service practices.
  5. Implementation: Implement these strategies, ensuring that your team is aligned and clear on objectives.
  6. Monitor Progress: Regularly track the progress of these strategies against the benchmarks.

Regular Review and Adaptation

The eCommerce landscape is continuously evolving, and so should your strategies. Regularly reviewing these benchmarks is essential for:

  • Staying Relevant: Ensure your strategies align with current market realities.
  • Continuous Improvement: Use these reviews as opportunities for ongoing optimization and refinement of your strategies.
  • Agile Response: Be prepared to adapt quickly to new trends or changes in consumer behavior as reflected in the benchmarks.

These benchmarks are a compass guiding your eCommerce journey. By understanding, applying, and regularly revisiting them, you can steer your business towards sustained growth and success.


Launching special offers, time-sensitive delivery options, and accelerated payment options, resulted in a 12% increase in AOV for Darn Tough

Floating testimonial message icon

Make an Impact. Improve Benchmarks with CX Personalization

Deliver on your KPIs and improve performance. Bring in more revenue. See how our all-in-one platform can help you improve your AOV, CVR, and more.

Woman in glasses thinking