Act on Insights in Real Time
Empower marketers & merchandisers to react to audience insights and make adjustments fast and when they matter most.
Personalization
Automate Identification of New Segments With Audience Discovery
Gain insights into shopper preferences and behaviors with AI-powered audience discovery software.
Get Deeper Customer Insights With Less Effort
With Monetate Audience Discovery, everyone on your team becomes a customer insight expert:
- Gain greater visibility over audiences with in-depth analytics
- Find untapped targets with democratized, easy-to-use audience dashboards across all tests, recommendations, and experiences
- Become smarter about your audiences and remove customer insight silos
Your AI Advantage Over the Competition
Orchid AI is the intelligence layer that powers Monetate’s platform—making our personalization capabilities smarter, more intuitive, and increasingly effective over time.
Made up of a robust interplay of Machine Learning, Natural Language Processing (NLP), and Large Language Models (LLMs), Orchid AI can analyze customer behavior, predict intent, and optimize experiences in real time.
Use AI To Gain a Data-Driven Understanding of Your Shoppers
Use Orchid AI to unveil rich customer insights—providing your team with a deeper understanding of your customers over time.
Feed Insights Into Campaigns
Move away from black-box algorithms and use machine-driven experiences to develop a deeper understanding of your customer base.
Know Where Next Opportunity Lies
Deliver incremental improvements to your desired goals with accessible audience tools that direct your resources towards the next best action.
Waitrose Uncovers New Customer Insights & Drives 66.8% Engagement Lift
They learned that customer data points such as population density were influential in recipe selection.
The boost in click-through rate was a big win for the Waitrose team, but there were further benefits to be had with Monetate.
“If we’re targeting younger, busy people who live in London, for example, we now know that they are more likely to want quick and easy recipes. It’s another layer to our knowledge of our customers.”
Audience Discovery: Part of a Merchandising, Testing, and Personalization Platform
Identifying new customer segments and insights is part of an enterprise personalization platform. Other capabilities include:
Uncover New Customers With Audience Discovery
Segment customers automatically according to product interest.
