Automate Identification of New Segments With Audience Discovery

Gain insights into shopper preferences and behaviors with AI-powered audience discovery software.

Talk to an Audience Discovery Expert

Automate Identification of New Segments With Audience Discovery

Get Deeper Customer Insights With Less Effort

With Monetate Audience Discovery, everyone on your team becomes a customer insight expert.

Gain greater visibility over audiences with in-depth analytics.

Find untapped targets with democratized, easy-to-use audience dashboards across all tests, recommendations, and experiences.

Become smarter about your audiences and remove customer insight silos.

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Use AI To Gain a Data-Driven Understanding of Your Shoppers

Monetate’s algorithms unveil rich customer insights that can be used to develop a deeper understanding of your customer base over time.

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Act on Insights in Real Time

Empower marketers & merchandisers to react to audience insights and make adjustments fast and when they matter most.

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Feed Insights Into Campaigns

Move away from black-box algorithms and use machine-driven experiences to develop a deeper understanding of your customer base.

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Know Where Next Opportunity Lies

Deliver incremental improvements to your desired goals with accessible audience tools that direct your resources towards the next best action.

Waitrose Uncovers New Customer Insights & Drives 66.8% Engagement Lift

They learned that customer data points such as population density were influential in recipe selection.

The boost in click-through rate was a big win for the Waitrose team, but there were further benefits to be had with Monetate.

Check Out the Case Study

“If we’re targeting younger, busy people who live in London, for example, we now know that they are more likely to want quick and easy recipes. It’s another layer to our knowledge of our customers.”

Jane Godfrey

Digital Optimization Manager

Read More

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Audience Discovery: Part of a Merchandising, Testing, and Personalization Platform

Identifying new customer segments and insights is part of an enterprise personalization platform. Other capabilities include:

Uncover New Customers With Audience Discovery

Segment customers automatically according to product interest.