Monetate Leadership

Our leaders have the passion for enhancing digital experiences.

Monetate is led by seasoned entrepreneurs and thought leaders who love creating new ways to enhance the experiences for businesses and consumers.

Steve Maher

Chief Executive Officer

Steve Maher is the Chief Executive Officer of Monetate, with over 25 years of experience leading technology companies. With a background spanning Fortune 500 enterprises and high-growth SaaS companies, he has a proven track record of driving innovation, delivering customer value, and leading global expansion into new markets and verticals.

Based in Dallas, TX, Steve is an avid weightlifter, a committed philanthropist supporting initiatives that help people and families impacted by neurodiversity, and enjoys spending quality time with his family.

Heidi Celeghin

Chief Revenue Officer

Heidi Celeghin is the Chief Revenue Officer of Monetate and has worked in technology for over 12 years—growing sales teams and building new market opportunities across different geographies. She is passionate about helping customers meet and exceed their business goals through tech.

Based in New York City, Heidi loves fitness, food, and giving back to the community through philanthropy with the Metropolitan Museum of Art and the New York Junior League.

Austin Rochford

Chief Technology Officer

Austin is the Chief Technology Officer of Monetate, where he is responsible for product development, operations, and data science. Austin has an academic background in mathematics and a decade of experience developing and supporting data-driven products for marketers.

Austin is based outside of Philadelphia, PA, and has been with Monetate since 2014. In his spare time, Austin is an avid reader; he enjoys hiking with his dogs and kayaking local rivers and bays.

K.C. Attaya

Chief Financial Officer

K.C. is the Chief Financial Officer of Monetate responsible for accounting, financial planning, tax, human resources, and IT. Most recently, K.C. was at symplr, the leader in healthcare operations software, for 6 years as part of the finance and accounting leadership team. Prior to symplr, K.C. served in global finance and accounting roles for Freudenberg and in the audit practice of KPMG.

K.C. resides in Houston, TX and when outside of work he can be found at his kids’ soccer and football games or out trail running.

Tiff Polmateer

CHIEF OF STAFF

Tiff serves as Chief of Staff at Monetate, where she orchestrates strategic initiatives across the executive suite and leads the company’s marketing efforts. With a focus on operational excellence and cross-functional collaboration, Tiffany plays a pivotal role in driving organizational alignment and executing high-impact projects that propel Monetate’s growth.

Based in Sandy, Utah, Tiffany brings a dynamic blend of leadership and creativity to her role. Outside the office, she enjoys hiking, snowboarding, and exploring the outdoors with her daughter and son.

Jenny Woys

VP of Client Success

Jenny Woys is the VP of Client Success at Monetate, where she leads post-sales teams to ensure a seamless customer experience. Jenny’s entire career has been in the Customer Experience field, with a background emphasizing data-driven decision making throughout the Martech, Adtech, and SAAS industries. Her favorite parts of what she does include executive sponsorship with customers, team development, and bringing the voice of the customer to a product.

Jenny is based in Austin, TX, and enjoys cooking, hanging out with her husband and two cats, and rooting for her alma mater, the University of Michigan, across all sports.