Personalization
Find Untapped Opportunities With Audience Analytics & Insights
Attain deeper and more actionable customer insights with AI and audience analytics software.
Make Discovery and Segmentation More Intuitive
Learn exactly what works and why with Automated Personalization insights, powered by AI, cohesive testing & targeting analytics dashboards, and native integrations with popular analytics platforms.
Audience Discovery
Automatically groups shoppers based on behavior, size of segment or revenue potential, allowing you to create experiences targeted at newly discovered segments
Real-Time Analytics
Monetate’s measurement tools make it easy to analyze experience results in real time, allowing you to monitor and take action on insights while they still matter most
Audience Explorer
Identify audiences and evaluate their likelihood to respond to specific messaging or experiences and then weave these audiences into targeted experiences
Native Integrations
Monetate’s open and flexible platform provides native integrations with popular tools like Google Analytics and Adobe Analytics
Behavioral Insights
Leverage powerful machine-driven experiences while gaining visibility over insights showing what data points are impacting the engine’s decisions
Session Stream
Port raw Monetate session data into relational databases such as MySQL, data warehouses such as Amazon Redshift, or BI platforms like Tableau and Domo
Waitrose Uncovers New Customer Insights & Drives 66.8% Engagement Lift
The boost in click-through rate was a big win for the Waitrose team.
And they learned that customer data points such as family income and shoppers’ operating systems were influential in recipe selection.
“If we’re targeting younger, busy people in London, for example, we now know that they are more likely to want quick and easy products and recipes. It adds another layer to our knowledge.”
Audience Insights: Part of a Merchandising, Testing, and Personalization Platform
The ability to answer audience segment questions instantly is part of an enterprise personalization platform. See more capabilities below:
Reveal New Customer Targets With Audience Analytics
Target personalized experiences at newly discovered segments.
