Find Untapped Opportunities With Audience Analytics & Insights

Discover audience analytics software and get deeper and more actionable customer insights with less effort.

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Audience Analytics Personalization

Gain Deeper Business Clarity With Audience Analytics & Insights

Machine-driven experiences not only optimize toward your given goal, but also unveil rich customer insights that can be used to develop a deeper understanding of your customer base over time.

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Act On Insights in Real Time

Empower marketers & merchandisers to react to audience insights and make adjustments fast and when they matter most.

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Feed Insights Into Campaigns

Move away from black-box algorithms and use machine-driven experiences to develop a deeper understanding of your customer base.

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Know Where Next Opportunity Lies

Deliver improvements to your goal metrics with accessible audience tools that direct your resources towards the next best action.

Intuitive Discovery and Segmentation

Learn exactly what works and why with Automated Personalization insights, cohesive testing & targeting analytics dashboards, and native integrations with popular analytics platforms.

Audience Discovery

Automatically groups shoppers based on behavior, size of segment or revenue potential, allowing you to create experiences targeted at newly discovered segments

Real-Time Analytics

Monetate’s measurement tools make it easy to analyze experience results in real time, allowing you to monitor and take action on insights while they still matter most

Audience Explorer

Identify audiences and evaluate their likelihood to respond to specific messaging or experiences and then weave these audiences into targeted experiences

Native Integrations

Monetate’s open and flexible platform provides native integrations with popular tools like Google Analytics and Adobe Analytics

Behavioral Insights

Leverage powerful machine-driven experiences while gaining visibility over insights showing what data points are impacting the engine’s decisions

Session Stream

Port raw Monetate session data into relational databases such as MySQL, data warehouses such as Amazon Redshift, or BI platforms like Tableau and Domo

Waitrose Uncovers New Customer Insights & Drives 66.8% Engagement Lift

The boost in click-through rate was a big win for the Waitrose team, but there were further benefits to be had with Monetate.

With the platform, they gained valuable audience insights. They learned that customer data points such as family income, population density, and shoppers’ operating systems were influential in recipe selection.

Check Out the Case Study

“If we’re targeting younger, busy people in London, for example, we now know that they are more likely to want quick and easy products and recipes. It adds another layer to our knowledge.”

Jane Godfrey

Digital Optimization Manager

Read Their Story

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Audience Insights: Part of a Personalization Platform

The ability to deliver targeted messages to the right audience is part of a total personalization platform built customized to your unique needs.

Audience Discovery Monetate

Reveal New Audiences. Hone Your CX With Audience Analytics

Our technology is at the cutting edge of personalization. It delivers quick and painless results. See how it’s part of the total Monetate platform.

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