Ease of Use and Democratized Reporting Make It Easy for Darn Tough to Deliver Results
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed by the industry’s only lifetime guarantee. Darn Tough offers both Specialty and Tactical product lines with a wide variety of products for different sports and weather types that appeal to a wide, diverse, and deeply loyal customer base.
In 2019, Darn Tough implemented Monetate Personalization to better navigate today’s customer first digital realities and to deliver deep and meaningful connections to their customers across all touchpoints. With its market-leading personalization software, Monetate helped Darn Tough implement a data-driven approach to testing, messaging, and sales-offer creation.
Success with Strategy
Monetate All-In-One Action
- Implemented a holiday offer to increase add-to-cart rate.
- Customized messaging for a free shipping offer expiring within a certain window to add a sense of urgency.
- Offered new payment options like Google Pay and Apple Pay to accelerate payment.
Monetate Personalization’s easy-to-understand test results helped the Darn Tough team not only satisfy customer needs, but also drive the highest business value.
Testing at Critical Touchpoints Leads to Big Results
We launched special offers, time-sensitive delivery options, and accelerated payment options, resulting in:
It’s so easy to see and understand the results from what we implemented. Before it was hard to have a conversation when we’re looking at different resources and different data, but with Monetate, it’s so clear, it becomes easy to make the right decision together as a team.
Change How You Communicate To Your Visitors
Make your website more welcoming. Make it more personal. Make it more profitable.