Plumbing and Heating Retailer Tested & Optimized CTAs in Shopping Cart & Checkout


It is easy for customers to second guess themselves during the checkout flow, and it is imperative to motivate and encourage customers as much as possible down the funnel.

Improvement in all the right places:

  • 27% Increase in Conversion Rate
  • 55% Revenue Per Session Increase

Our Solution

  • The plumbing and heating retailer tested different options for primary calls-to-action (CTAs) in the checkout flow.
  • Adjusted UX elements such as button color and utilized descriptive CTAs.
  • Observed and analyzed impacts to key performance metrics and promoted winning variant to full audience.