Apparel Brand Tests & Optimizes Lightbox for Email Subscriptions
Encouraging visitors to sign up with your brand is critical for maintaining long, meaningful relationships and growing customer lifetime value. It is difficult to find the right balance of messaging and urgency to encourage new visitors.
Improvement in all the right places:
- 66% Increase in email subscriptions
- Segmented new visitors to the brand’s website to target them with sign-up offers.
- Created a lightbox upon landing that fires for this new visitor segment.
- Tested different copy or offers to optimize for email signups.