Retailer Serves Targeted Offers to Grow Loyalty
Challenge
Every additional purchase that a customer makes strengthens their affinity with your brand and their likelihood of purchasing again. Encouraging customers to place orders continuously to build lifetime value is difficult.
Improvement in all the right places:
- 25% Increase in Average Orders Per Customer
- 25% Increase in Average Revenue Per Customer
Our Solution
- Targeted customers based on when they last placed their first order.
- Tested customized offers, such as free delivery, with this segment and identified the best offer that encourages repeat purchases.
- Isolated offers from each other to avoid confusing overlap in campaigns.
