Is AI the End of the World—or Just the End of Bad Search & Discovery?

We’re taking bets on the apocalypse. Will it be a giant meteor? Aliens?

Or artificial intelligence?

Science fiction would have us believe that AI is our (un)natural enemy, born from our hubris of science and programmed to eventually rule over the very people who created it. It’s scary stuff—especially as recent advancements in the development of large language models and machine learning (ML) make these stories feel closer to reality than ever before.

Which brings us back to our question: Is AI the end of the world?

Spoiler alert: no. In fact, AI & ML-led innovations are quickly becoming the key to online brands’ success—both today and into the far-off future. This is especially true as they enhance two of the most important pillars of the modern digital customer experience: personalized search and product discovery.

Of course, harnessing the power of these solutions requires knowing where to start. That’s why we put together this ebook—to provide marketers, merchandisers, and developers with strategic guidance on the differences between search and discovery, where they complement one another, and how AI is upleveling both to help brands increase sales, foster customer loyalty, and secure long-term growth.