Lufthansa Group Selects Kibo for Personalized Digital Experiences

Lufthansa Group Selects Kibo for Personalized Digital Experiences

Originally published by Martechcube on May 26, 2022

With Kibo Personalization, Lufthansa Group can optimize and personalize the experience of their customers across all digital channels

Kibo, the leader in unified commerce, today announced that the Lufthansa Group, one of the world’s leading airline groups, selected Kibo Personalization, powered by Monetate and Certona, to personalize and optimize web and app experiences across communications for both online visitors and passengers.

The Lufthansa Group, whose network airlines branch includes Austrian Airlines, Brussels Airlines, Lufthansa and SWISS, will leverage Kibo Personalization to deliver a consistent and engaging digital experience for both airline passengers and visitors looking to book travel across various digital touchpoints.

The Lufthansa Group chose Kibo to play a pivotal role in their digital commerce strategy. With Kibo Personalization, Lufthansa Group found a solution that they could use to see fast ROI from smart, easy-to-use features like testing and experimentation, leveraging cutting-edge, 1-to-1 personalization.

“Kibo will supercharge our experimentation and optimization programs,” said Laura Hornbake, head of digital analytics, Lufthansa Group. “Kibo has proven demonstratable value from working with one of our core brands, so expanding the partnership to the Lufthansa Group was a great decision. Kibo provides an easy-to-use, agile platform with the backing of tactical and strategic expertise, which will really accelerate our test-and-learn approach to improving our digital platforms.”

“We’re thrilled that Lufthansa Group has selected Kibo Personalization,” said Brian Wilson, chief operating officer for Kibo. “Kibo Personalization is built for businesses looking to become customer experience leaders through our easy-to-use agile testing and personalization platform backed by the strategic expertise of our customer success teams. With Kibo, Lufthansa Group will be able to deliver great customer experiences across all touchpoints.”