Office Depot Generates $6.8M With Automated Personalization
Office Depot is a leader in the US office supply market. Established in 1986 with a single storefront in Fort Lauderdale, FL, Office Depot excelled by adjusting to the changing world of retail and direct-to-business: by steadily listening to customers and adopting new methods and technologies to better serve them.
On their consumer site OfficeDepot.com, and their business site, Business.OfficeDepot.com., much of the information that influences the buying decision is located on the Product Description Pages (PDP). However, with a glut of information–including product information, pricing, promos, reviews, and related products—all located on the PDPs, Office Depot found that they were cluttered, making it hard for customers to find the information they needed.
This effect was compounded with shoppers’ short attention spans, which increasingly led to less time spent onsite, fewer conversions, and less revenue. Office Depot knew there was an opportunity to increase conversions and revenue if they could dynamically present the right information on the PDPs based upon where each customer was in the buying cycle.
Success with Strategy
Monetate All-In-One Action
- Automated Personalization leveraged on Office Depot’s PDPs.
- Leveraged Machine Learning to dynamically determine which sections appeared first on PDPs, based on where visitor was in the buying cycle.
- Streamlined the buying process by only giving visitors the information they need.
Office Depot deployed Monetate’s machine learning capabilities to dynamically determine which sections appeared first, thereby emphasizing or deemphasizing certain information for each individual. The results showed a dramatic impact on the customer’s buying behavior and Office Depot’s revenue per session.
Maximizing Product Description Page Relevance
We used Automated Personalization to determine which sections appeared first on PDPs, resulting in:
in approximately 4 months as a direct result of Monetate Automated Personalization
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