Test the Best Way to Drive Ancillary Sales

Add parking from event checkout page


To drive additional revenue, a leading ticketer used Monetate to test the launch of an ancillary sales business, including selling parking spots alongside tickets.

Improvement in all the right places:

  • Generated Millions in Incremental Revenue

Our Solution

  • Unsure how promoting add-ons would impact performance, their team set up A/B tests to validate lift