Heating and Plumbing Retailer Tests & Optimizes UX Elements on Product Detail Pages
When visitors arrive at product detail pages, they must be convinced to purchase the product they see. However, determining the optimal combination of copy, layout, and information that encourages customers is difficult.
Improvement in all the right places:
- Increase in Average Order Value
- Increase in Add-to-Cart Rate
- Increase in Conversion Rate
- The heating and plumbing retailer tested for various UX elements, such as button size, copy, and visuals, utilizing easy-to-read test, clear CTAs, and contrasting colors.
- They observed and analyzed impacts to key performance metrics and promote winning variant to the full audience.