UK Retailer Grows Loyalty and Revenue Through Targeted Offers Powered by Offline CRM Data
A large UK retailer knew that every additional purchase that a customer makes strengthens their affinity for the the brand and their likelihood of purchasing again. They were looking to prove their marketing spend could go further if they could acquire customers with a higher Lifetime Value.
Improvement in all the right places:
- 25% Average Order Value Increase Per Customer
- The retailer ran a test targeting customers whose first purchase was in the last six months (by leveraging their CRM data within Monetate) with custom offers.
- The specific targeting allowed them not to overlap on existing offers as well.