Helly Hansen Achieved Serious Results with Slotted Recommendations
As a result of their global presence, and their specialization in a broad swath of apparel, Helly Hansen has a widely varied customer base. Therefore, the company needed to make sure the shopping experience would be as relevant for a Spanish sailor as it would be for a professional skier in Colorado or a commuter in London.
Improvement in all the right places:
- 100% Increase in Revenue Per Session
- 4% Bounce Rate Decrease
- 50% More Click on Recommendations
- Used Monetate’s easy-to-use platform to test, segment, recommend, and automate personalization.
- Set up slotted recommendations for new visitors, who were shown recommendations based on trending and popular items.
- Product recommendations split into menswear vs. womenswear for both warm and cold weather gear.