Outdoor Brand Leverages Slotted Recommendations Encouraging Build-Your-Own-Outfit
An outdoor brand wanted to see if showing a mix of jackets, trousers and footwear in the experience instead of just a random assortment of ‘Bought Also Bought’ products would increase conversion rate.
Improvement in all the right places:
- 4% Lift in Conversion
- 4% Increase in Average Pageviews
- 5% Increase in Add-to-Cart
- Used Slotted Recommendations to create “build your outfit’ style recommendations.
- They tested three strategies—Bought Also Bought Jackets, Bought Also Bought Trousers and Bought Also Bought Footwear— against the standard, un-categorized Bought Also Bought recommendation.