Luxury Retailer Used Personalization to Promote ‘New Arrivals’ and ‘Menswear’ Category Launch

Website promotion for new arrivals and menswear category


A luxury retailer wanted to enhance the site entry experience and promote new product arrivals, including a new line of men’s clothing.

Improvement in all the right places:

  • 1.2% Uplift in Recommendation Demand

Our Solution

  • Dynamic and customized Home & Gateway placements; includes representation on new navigation for men.
  • Customized ‘New Arrivals’ aligns with the product launch schedule.
  • Relevancy attained through the configuration of VHS.
  • Use of slotting & dynamic filters ensures representation of key categories.
  • Use of dayparting attributes ensures client displayed hero shots and recommendations, aligned across three time zones.