Luxury Retailer Used Personalization to Promote ‘New Arrivals’ and ‘Menswear’ Category Launch
Challenge
A luxury retailer wanted to enhance the site entry experience and promote new product arrivals, including a new line of men’s clothing.
Improvement in all the right places:
- 1.2% Uplift in Recommendation Demand
Our Solution
- Dynamic and customized Home & Gateway placements; includes representation on new navigation for men.
- Customized ‘New Arrivals’ aligns with the product launch schedule.
- Relevancy attained through the configuration of VHS.
- Use of slotting & dynamic filters ensures representation of key categories.
- Use of dayparting attributes ensures client displayed hero shots and recommendations, aligned across three time zones.
