Outdoor Brand Incentivized Added Spend With a ‘Free Delivery’ Progress Bar in the Basket
An outdoor brand wanted to test free delivery offers for purchases above a certain threshold to nudge an increase in AOV.
Improvement in all the right places:
- 4% Average Order Value Increase
- 7.5% Increase in Revenue Per Session
- 6.5% Lift in New Visitor Conversion
- They created a dynamic progress bar to appear on visitors’ baskets when their order went above £45, but below the threshold of £55, to encourage shoppers to add items to their cart.