Apparel Brand Adds Personalized Product Recommendations to Email for Re-engagement

Challenge

Once a customer has finished browsing or makes a purchase on your site, it is difficult to stay top of mind when they are not directly exposed to your content or products.

Improvement in all the right places:

• 10% Email Click-Through Rate Increase

Our Solution

• Added product recommendations based on customer behavior to emails and served them directly to customers’ inboxes.
• Included recommendations in any email, from syndicated campaigns to order confirmations.
• Showcased recommendations with price, ratings & reviews, and other information.