Home Hardware Retailer Personalizes Paid Search Landing Page Experience
Challenge
Increasing amount of customers land on your brand’s product category or product detail pages for the very first time through paid media campaigns; being able to connect the post-click and pre-click experiences is critical.
Improvement in all the right places:
- 50% Bounce Rate Reduction
Our Solution
- Targeted visitors landing from a paid search advertisement.
- Showed a product recommendations container above the fold.
- Based recommendations on similar products to prevent visitors from bouncing if the current product is not exactly what they seek.
