Optimized Checkout Messaging to Drive Bookings

A/B test of bookings page on resort website


A premium hotel bookings site wanted to optimize the language on hotel detail pages to drive bookings as its team noticed that a significant number of visitors were dropping off at this stage to check for deals elsewhere.

Improvement in all the right places:

  • 35% Increase in Average Order Value
  • 40% Increase in Revenue Per Session

Our Solution

  • The team decided to test the language on call to actions to be more assertive and to drive a sense of urgency