Travel

Optimized Checkout Messaging to Drive Bookings

A/B test of bookings page on resort website

Challenge

A premium hotel bookings site wanted to optimize the language on hotel detail pages to drive bookings as its team noticed that a significant number of visitors were dropping off at this stage to check for deals elsewhere.

Improvement in all the right places:

  • 35% Increase in Average Order Value
  • 40% Increase in Revenue Per Session

Our Solution

  • The team decided to test the language on call to actions to be more assertive and to drive a sense of urgency

Industry

Travel

Channel

Website

Page

Hotel Detail Pages

KPIs

Average Order Value, Revenue Per Session

Feature used

A/B Testing

Want this capability?

Want to see similar results on your website? Get in touch today and we’ll get you up and running!

Schedule Demo

Explore More Use Cases

See how our clients are using Monetate to create better customer experiences.

Retailer Serves Targeted Offers to Grow Loyalty

Retailer Serves Targeted Offers to Grow Loyalty

Customers use Monetate to serve targeted offers and grow loyalty.
Retail
Apparel Brand Tests & Optimizes Lightbox for Email Subscriptions 

Apparel Brand Tests & Optimizes Lightbox for Email Subscriptions 

Customers test and optimize lightboxes for email subscriptions with Monetate.
Fashion & Apparel, Retail
Apparel Brand Adds Vertical Product Recommendations Container in Cart

Apparel Brand Adds Vertical Product Recommendations Container in Cart

Customers use Monetate to add vertical product recommendation containers in carts.
Fashion & Apparel, Retail