Optimized Checkout Messaging to Drive Bookings
A premium hotel bookings site wanted to optimize the language on hotel detail pages to drive bookings as its team noticed that a significant number of visitors were dropping off at this stage to check for deals elsewhere.
Improvement in all the right places:
- 35% Increase in Average Order Value
- 40% Increase in Revenue Per Session
- The team decided to test the language on call to actions to be more assertive and to drive a sense of urgency