Optimized Bookings Funnel
The team at a leading ticketing site noticed a significant drop-off in the booking section of its website and app. They wanted a way to improve the booking experience and reduce the leakage of potential customers.
Improvement in all the right places:
- Saved Millions in Previously Lost Sales
- Optimize the checkout flow by testing a number of different variations
- The Multivariate Test experience analyzed different field options to determine the booking flow with the least friction