Optimized Bookings Funnel

Checkout page with event and parking in cart


The team at a leading ticketing site noticed a significant drop-off in the booking section of its website and app. They wanted a way to improve the booking experience and reduce the leakage of potential customers.

Improvement in all the right places:

  • Saved Millions in Previously Lost Sales

Our Solution

  • Optimize the checkout flow by testing a number of different variations
  • The Multivariate Test experience analyzed different field options to determine the booking flow with the least friction