Apparel Brand Served and Optimized Product Recommendations

Challenge

Visitors browsing product pages want to continue along their shopping journey seamlessly with minimal need to backtrack through pages they’ve already viewed.

Improvement in all the right places:

• Add-to-Cart Rate Increase
• Increase in Average Order Value
• Increase in Conversion Rate

Our Solution

• Placed product recommendations on product detail pages to encourage continuous browsing.
• Tested different recommendation strategies, such as Also Viewed, Purchased Together, etc.
• Layered in slot-level filters to mix strategies together and develop an optimal combination.