Retailer Optimized Homepage Hero with Dynamic Testing
Challenge
Content must change at the speed of your customers, staying relevant with their intent. Testing can be inefficient when time is limited and while visitor preferences fluctuate rapidly.
Improvement in all the right places:
- 8% Lift in Revenue Per Session
- 15% Increase in Clicks on Homepage Hero
Our Solution
- Used dynamic testing to automatically identify and promote the best homepage hero in real-time.
- Selected existing heroes rather than creating new ones for faster time to value.
- Optimized for engagement no matter how small the audience or how short the time frame.
