Drive Average Order Value with Multi-Night Booking Discounts

Multi-night deal notification on resort website


Tasked with a goal to encourage bookings after the COVID lockdown, a leading hotelier wanted to test whether it could encourage bookings with differing promotions on its hotel detail pages.

Improvement in all the right places:

  • 1% Increase in Average Order Value
  • 1% Increase in Revenue Per Session

Our Solution

  • The hotelier’s team decided to test whether a 10% discount for a single night’s stay and 20% for two nights would encourage bookings and drive revenue