Drive Average Order Value with Multi-Night Booking Discounts
Tasked with a goal to encourage bookings after the COVID lockdown, a leading hotelier wanted to test whether it could encourage bookings with differing promotions on its hotel detail pages.
Improvement in all the right places:
- 1% Increase in Average Order Value
- 1% Increase in Revenue Per Session
- The hotelier’s team decided to test whether a 10% discount for a single night’s stay and 20% for two nights would encourage bookings and drive revenue