Apparel Retailer Tested More Product-Focused Mobile Experience Versus Storytelling

Two phones showing an A/B test


A retailer traditionally used the mobile landing experience to support its brand story, using compelling images and content. They were interested in testing the impact of moving to a more direct product-focused message.

Improvement in all the right places:

  • 7% Uplift in Revenue Per Session
  • 20% Bounce Rate Reduction

Our Solution

  • The retailer asked its new mobile users upon landing on the site what products they were interested in rather than having them navigate to different categories.
  • They were looking to positively impact conversion, but they were also tracking engagement and bounce rate to track user experience.