Apparel Retailer Tested More Product-Focused Mobile Experience Versus Storytelling
A retailer traditionally used the mobile landing experience to support its brand story, using compelling images and content. They were interested in testing the impact of moving to a more direct product-focused message.
Improvement in all the right places:
- 7% Uplift in Revenue Per Session
- 20% Bounce Rate Reduction
- The retailer asked its new mobile users upon landing on the site what products they were interested in rather than having them navigate to different categories.
- They were looking to positively impact conversion, but they were also tracking engagement and bounce rate to track user experience.