Sports Retailer Used Machine Learning to Drive +20% Increase in Conversion Rate 

Outdoor retailer website with different versions


A sports retailer wanted to increase their conversion rate by finding the optimal homepage hero. They wanted to leverage machine learning to maximize ROI and reduce risk.

Improvement in all the right places:

  • 20% Conversion Rate Increase

Our Solution

  • Chose a maximum of 3 images to show in the homepage hero.
  • Majority Fit experiences re-ordered existing content driving the highest conversion.
  • Majority fit was chosen to maximize ROI in the time the experience is live.