Retailer Increases Engagement Rate Through Localized Homepage Creative
Challenge
A retailer was hosting in-store events at five different stores around the country for the first time. The retailer wanted to drive awareness and excitement around these events to the local markets.
Improvement in all the right places:
- 3x Increase in Engagement
Our Solution
- The retailer ran a simple A/B test with its general homepage banner vs. localized messaging for the 5 different cities using the geo-targeting data provided by Monetate.
