Waitrose Individualized Content and Gained Behavioral Insight
Waitrose had rich and engaging content on its site, but it is hard to determine what segments of visitors the content will resonate best with. Without an understanding of these preferences, it was difficult to offer the best product mix to customers.
Improvement in all the right places:
- 7% More Clicks on Content
- Used Automated Personalization to individualize content, based on 40+ contextual and behavioral attributes for each visitor.
- Analyzed results in real-time to gain understanding of how different groups of visitors behave and optimize product offerings based on these learnings.