Office Depot Individualizes Product Details Based on Customer’s Journey
Different visitors viewing product pages are looking for different types of information, such as product descriptions, shipping details or reviews. With limited space above the fold, it is difficult to determine how to display information.
Improvement in all the right places:
- $6.9M Revenue Increase in 4 months
- Increase in overall Conversion
- Used Automated Personalization to automatically emphasize or de-emphasize information for each visitor.
- Based contextual and behavioral factors on where customers are in their buyer journey (e.g., number of pageviews, number of products in cart, 1st-party lifecycle data.)