Room & Board Individualizes Homepage with 1-to-1 Personalization
Challenge
Individual customers expect brands to understand their unique needs and preferences, but tailoring landing experiences to increasingly granular segments are time-consuming and inefficient. In addition, space on the homepage is often limited.
Improvement in all the right places:
- 50% Increase of Clicks on Homepage Hero
- 100% Average Time on Site Increase
- 80% Increase in Conversion Rate
Our Solution
- Used Automated Personalization to individualize homepage content, from the hero to offers.
- 40+ contextual and behavioral attributes determined content most likely to engage each individual visitor in real-time.
- Selected existing assets rather than creating new ones for faster time to value.
