Outdoor Retailer Differentiates Homepage Theme Based on Visitor Location
Challenge
Visitors landing on your site come from all over geographically and are likely to be anticipating different weather conditions at any given time, with weather-specific intent and needs.
Improvement in all the right places:
- 10% Reduction in Bounce Rate
- Increase in Conversion Rate
- Increase in Click-Through Rate
Our Solution
- Segmented visitors based on their location and local weather forecast in their region.
- Anticipated their needs by serving creatives best suited for their respective weather.
- Tested variants to gain deep insights to the preferences of each segment.
