Holiday Recommendations Powered by Explicit Insights
Challenge
A European travel brand wanted to engage would-be holiday makers by delivering personalized experiences based on explicitly and implicitly gathered insights.
Improvement in all the right places:
- Improved Average Time on Site
- Increased Clicks on Recommendations
Our Solution
- Created a dream vacation builder to capture explicit data points such as departure airport, destination, season
- Fed insights alongside past customer behavior into Monetate
- Powered recommendations across the website and in its app
