Waitrose Grows a Loyal Customer Base of Online Shoppers with Online Discounts
Having identified that customers who have shopped at least five times online are more likely to be retained in the long term, Waitrose implemented a marketing campaign offering an £80 discount spread across five online shops.
Improvement in all the right places:
- 21% Uplift in Conversion
- Visitors to the site were targeted based on how many times they had placed an order with Waitrose online and presented with a unique incentive code based on this.