Food & Beverage

Waitrose Grows a Loyal Customer Base of Online Shoppers with Online Discounts 

Grocery online coupon example

Challenge

Having identified that customers who have shopped at least five times online are more likely to be retained in the long term, Waitrose implemented a marketing campaign offering an £80 discount spread across five online shops.

Improvement in all the right places:

  • 21% Uplift in Conversion

Our Solution

  • Visitors to the site were targeted based on how many times they had placed an order with Waitrose online and presented with a unique incentive code based on this.

Industry

Food & Beverage

Channel

Website

Page

Homepage

KPIs

Conversion Rate

Feature used

Segmentation & Targeting

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