Waitrose Grows a Loyal Customer Base of Online Shoppers During Peak

A/B Test of two grocery offers


Waitrose needed to maximize revenue during the key, peak shopping holiday period. Turkey sales are a key item for the retailer, but customer experience is also a focus, so promotions needed to be relevant.

Improvement in all the right places:

  • 20% Uplift in Conversion

Our Solution

  • Waitrose fed customer data from their loyalty program into Monetate. This allowed them to only target visitors who bought a turkey last year but had not done so again this year.
  • They then tested two different variations in messaging.