Encourage Higher Priced Bookings with ‘Free Parking’ Notifications

Free parking notification on a hotel website


To achieve a companywide initiative to increase average order value, a leading hotelier highlighted locations that offered free parking to visitors.

Improvement in all the right places:

  • 5% Increase in Average Order Value

Our Solution

  • Ran an A/B test on search and hotel detail pages to determine whether highlighting this message would encourage bookings with higher-priced hotels