Encourage Higher Priced Bookings with ‘Free Parking’ Notifications
Challenge
To achieve a companywide initiative to increase average order value, a leading hotelier highlighted locations that offered free parking to visitors.
Improvement in all the right places:
- 5% Increase in Average Order Value
Our Solution
- Ran an A/B test on search and hotel detail pages to determine whether highlighting this message would encourage bookings with higher-priced hotels
