Apparel Retailer Increased RPS by +8% Using Dynamic Filters of Product Recommendations

Challenge

An apparel retailer wanted to test different product recommendation options based on their customer knowledge. They were looking to use filters to gain more control over products shown.

Improvement in all the right places:

• 8% Uplift in Revenue Per Session
• 2.1% Increase in Recommendation Click-Through Rate

Our Solution

• An apparel retailer wanted to test different product recommendation options based on their customer knowledge. They were looking to use filters to gain more control over products shown.
• They were also about to base the experience of returning visitors using products from category previously viewed/purchased.