Sporting Goods Retailer Drives Traffic to Stores
A sporting goods retailer’s customers with the highest lifetime value leveraged its website and physical store to both research and purchase. They wanted to test the impact of online offers aimed at driving customers to their physical stores.
Improvement in all the right places:
- $600k Revenue Increase
- The retailer chose to deliver specific offers and nearest store information with “tippy top” banners.
- They used Monetate geo-targeting data along with their proprietary custom metrics to deliver the right offer.
- They attributed online visits to offline purchases using matching customer identifiers.