Retail

Helly Hansen Differentiates Homepage Theme Based on Visitor Location

Two versions of homepages in a computer screen

Challenge

Visitors landing on a website come from all over geographically and are likely to be anticipating different weather conditions at any given time, with weather-specific intent and needs.

Improvement in all the right places:

  • 10% Bounce Rate Reduction

Our Solution

  • Segmented visitors based on their location and local weather forecast in their region.
  • Anticipated their needs by serving creatives best suited for their respective weather.
  • Tested variants to gain deep insights to the preferences of each segment.

Industry

Retail

Channel

Website

Page

Homepage

KPIs

Bounce Rate

Feature used

Segmentation & Targeting, A/B Testing

Want this capability?

Want to see similar results on your website? Get in touch today and we’ll get you up and running!

Schedule Demo

Explore More Use Cases

See how our clients are using Monetate to create better customer experiences.

Retailer Serves Targeted Offers to Grow Loyalty

Retailer Serves Targeted Offers to Grow Loyalty

Customers use Monetate to serve targeted offers and grow loyalty.
Retail
Apparel Brand Tests & Optimizes Lightbox for Email Subscriptions 

Apparel Brand Tests & Optimizes Lightbox for Email Subscriptions 

Customers test and optimize lightboxes for email subscriptions with Monetate.
Fashion & Apparel, Retail
Apparel Brand Adds Vertical Product Recommendations Container in Cart

Apparel Brand Adds Vertical Product Recommendations Container in Cart

Customers use Monetate to add vertical product recommendation containers in carts.
Fashion & Apparel, Retail