Helly Hansen Differentiates Homepage Theme Based on Visitor Location

Two versions of homepages in a computer screen


Visitors landing on a website come from all over geographically and are likely to be anticipating different weather conditions at any given time, with weather-specific intent and needs.

Improvement in all the right places:

  • 10% Bounce Rate Reduction

Our Solution

  • Segmented visitors based on their location and local weather forecast in their region.
  • Anticipated their needs by serving creatives best suited for their respective weather.
  • Tested variants to gain deep insights to the preferences of each segment.