Helly Hansen Differentiates Homepage Theme Based on Visitor Location
Visitors landing on a website come from all over geographically and are likely to be anticipating different weather conditions at any given time, with weather-specific intent and needs.
Improvement in all the right places:
- 10% Bounce Rate Reduction
- Segmented visitors based on their location and local weather forecast in their region.
- Anticipated their needs by serving creatives best suited for their respective weather.
- Tested variants to gain deep insights to the preferences of each segment.