Retailer Reduced Bounce Rate Through Compelling Homepage Offers
A retailer was looking to use personalization to reduce bounce rate on their homepage. There was room to experiment with a small space above the hero image that would impact the look of the homepage minimally.
Improvement in all the right places:
- 4% Decrease in Bounce Rates
- Using segmented personalization, the retailer placed different offers above the homepage hero. The retailer was able to use the out-of-the-box data provided by the Monetate tag to decide which offer to give to visitors.