Boost Testing Velocity While Reducing Development Resource
A leading independent hotel brand was struggling to launch tests frequently due to the amount of development resource required to launch and the technical risk each test brought with it in causing unexpected issues with other platforms and code.
Improvement in all the right places:
- 750% Increase in Testing Velocity
- 15x Increase in ROI
- Scaled testing velocity by using server-side testing
- Halved the amount of development resource required to launch each test
- Leveraged the strategy team to help add additional levels of support on what to test, how to test, and why they should continue to test