Travel

Boost Testing Velocity While Reducing Development Resource

Chart displaying tests run with Monetate

Challenge

A leading independent hotel brand was struggling to launch tests frequently due to the amount of development resource required to launch and the technical risk each test brought with it in causing unexpected issues with other platforms and code.

Improvement in all the right places:

  • 750% Increase in Testing Velocity
  • 15x Increase in ROI

Our Solution

  • Scaled testing velocity by using server-side testing
  • Halved the amount of development resource required to launch each test
  • Leveraged the strategy team to help add additional levels of support on what to test, how to test, and why they should continue to test

Industry

Travel

Channel

Website

Page

Multiple

KPIs

Testing Velocity

Feature used

Testing

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