AI-Driven Homepage for Celebrity Cruises
Premium travel brand Celebrity Cruises had a corporate initiative to deliver more personalized experiences on its digital channels.
Improvement in all the right places:
- Improved CX and Engagement
- Uncovered Valuable New Customer Insights
- Created a dream vacation builder to capture explicit data points such as departure airport, destination, season
- Fed insights alongside past customer behavior into Monetate
- Powered recommendations across the website and in its app