Fashion & Apparel, Retail

Apparel Retailer Used 1-to-1 Personalized Product Recommendations on the Homepage to Increase AOV

Two versions of recommendation sliders

Challenge

An apparel retailer wanted to understand how they could deliver a more personalized homepage experience.

Improvement in all the right places:

  • 3% Average Order Value Uplift
  • 124% Homepage Engagement Increase

Our Solution

  • Placed product recommendations on the retailer’s homepage, using 25 behavioral and contextual data including:
    • Personas pulled from the retailer’s Customer Data Platform.
    • Categories viewed and purchased.
    • Household income census data.

Industry

Fashion & Apparel, Retail

Channel

Website

Page

Homepage

KPIs

Average Order Value

Feature used

Product Recommendations

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