Travel

Optimized Bookings Funnel

Checkout page with event and parking in cart

Challenge

The team at a leading ticketing site noticed a significant drop-off in the booking section of its website and app. They wanted a way to improve the booking experience and reduce the leakage of potential customers.

Improvement in all the right places:

  • Saved Millions in Previously Lost Sales

Our Solution

  • Optimize the checkout flow by testing a number of different variations
  • The Multivariate Test experience analyzed different field options to determine the booking flow with the least friction

Industry

Travel

Channel

Website

Page

Booking Pages

KPIs

Revenue Per Session

Feature used

Multivariate Testing

Want this capability?

Want to see similar results on your website? Get in touch today and we’ll get you up and running!

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