Outdoor Brand Serves Recommendations on Product Pages for Visitors Landing from Paid Search
Challenge
When analyzing user behavior, an outdoor brand noticed a high exit rate for visitors landing from paid search.
Improvement in all the right places:
- 3.5% Lift in Conversion
- 2% Increase in Average Pageviews
- 4.5% Increase in New Visitor Conversion
Our Solution
- The team tested the addition of product recommendations featuring product bestsellers to encourage visitors to browse the site without leaving straight away.
