“Only 26% of survey respondents currently
use testing on their primary Web sites.”
— Forrester Research
At Monetate we’ve had the privilege of seeing our technology transform the way that many companies test, target and personalize their e-commerce websites. We are passionate about learning from our experience and sharing what we learn.
On these pages we have shared examples of successful testing, targeting, and personalization strategies and techniques. They are described and discussed in several formats:
In these pages we’ve tackled subjects like how to set up an A/B test of competing hero shots. We’ve described how to maximize returns on your marketing spend by using offers that don’t involve discounts). We’ve also documented Monetate’s products and their benefits. In our blog posts we’ve looked at making the most of valuable screen real estate by making real-time decisions about which content should be served up to specific traffic segments.
And of course, we’ve discussed strategies and techniques for testing and targeting around real time events. If there’s anything we haven’t covered, or any questions you’d like us to answer, please let us know via the handy contact form.