With Social Proof, a Monetate Feature, Toolstation sees 30x ROI
Toolstation, one of Europe’s largest trade & DIY hardware brands, implemented an impressive array of new experiences across their digital channels in 2020. They wanted to see if they could add social proof messaging among a variety of other initiatives including segmentation and personalization to their eCommerce site.
When Toolstation heard that Monetate was offering an early adopter program for Social Proof, the Conversion Manger for Toolstation, Matt Bloska, concluded that it could be of great use for the company as they had been wanting to nudge more of their site visitors into a buyer mentality.
Their new Social Proof test would focus on popularity messaging during Toolstation’s busy January sales season.
Success with Strategy
Monetate All-In-One Action
- Participated in Monetate’s Early Adopter Program for Social Proof
- Launched social proof experiences on PDPs highlighting popularity messaging
- Toolstation was able to implement social proof into their digital channels in less than five minutes
- The Social Proof test alone yielded a 30x return on investment
These impressive results have Toolstation working to leverage other elements of Monetate, including recommendations, segmentation and automated personalization.
Social Proof Implemented in Less Than Five Minutes
We quickly launched social proof into digital channels which led to:
“We can go from concept to execution very quickly. It’s easy to understand how it all works and fits together. Monetate’s platform does that a lot better than other platforms.”
Change How You Communicate To Your Visitors
Make your website more welcoming. Make it more personal. Make it more profitable.