Leading Office Supply Retailer Generates $6.9M With Automated Personalization

A leader in the $13 billion US office supply market, this well-known office supply brand has excelled by adjusting to the changing world of retail and direct-to-business. By listening to their customers’ needs, they’ve been able to adopt new methods and technologies to better serve them.

On both their consumer-facing site, and their business site, much of the information that influences the buying decision is located on the Product Description Pages (PDP). However, with a glut of information—including product information, pricing, promos, reviews, and related products—all located on the PDPs, their team found that they were cluttered, making it hard for customers to find the information they needed.

This effect was compounded by shoppers’ short attention spans, which increasingly led to less time spent onsite, fewer conversions, and less revenue. This household name knew there was an opportunity to increase conversions and revenue if they could dynamically present the right information on the PDPs based upon where each customer was in the buying cycle.

Success with Strategy

Monetate All-In-One Action

• Automated Personalization leveraged on Office Depot’s PDPs.
• Leveraged Machine Learning to dynamically determine which sections appeared first on PDPs, based on where visitor was in the buying cycle.
• Streamlined the buying process by only giving visitors the information they need.

This industry giant deployed Monetate’s machine learning capabilities to dynamically determine which sections appeared first, thereby emphasizing or deemphasizing certain information for each individual. The results showed a dramatic impact on the customer’s buying behavior and the brand’s revenue per session.