Mytheresa Partners With Monetate to Cater to the Needs of Global Luxury Online Customers

Mytheresa was launched in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and kids. The highly curated offer focuses on true luxury with designer brands such as Bottega Veneta, Burberry, Dolce & Gabbana, Fendi, Gucci, LOEWE, Loro Piana, Moncler, Prada, Saint Laurent, Valentino and many more.

Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations.

In FY 2020 Mytheresa reported net sales of 449 million Euro and shipped to 133 countries. Mytheresa implemented Monetate’s testing and personalization capabilities in 2016 in order to improve conversion rate and personalize content to different market needs. Monetate has been instrumental in helping Mytheresa build tailored experiences for a worldwide customer base.

Success with Strategy

Monetate All-In-One Action

  • Launched personalized content worldwide
  • Targeted new potential customers who had not previously made a purchase by highlighting regionally specific USPs, including reliable and fast delivery and returns.
  • Added a 4th level filter to landing pages to make it easier and faster to find products.
  • Size selection on mobile test – mobile first is key to Mytheresa
  • Devised a program to increase newsletter signups to grow its customer database.

As Mytheresa is a global luxury fashion eCommerce retailer serving international customers in eight languages, a more data-centric approach to their personalization efforts was needed, including both product data but also customer data.

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Launch Personalized Content Worldwide

We delivered unique and personalized experiences around the globe, resulting in:

Uplift in ATC
Reduction in Mobile Bounce Rates
Conversion Rate Increase

in China

We highlighted quality and service offerings at home and in new markets

Mytheresa’s vision is to become the leading customer experience platform for luxury fashion globally. Part of the strategy is to make it as easy to shop as possible for the customer to shop.

With the help of Monetate, the company implemented testing and personalization across all markets to make shopping with Mytheresa even better— from customer database growth to localization of content.

“Working with Monetate allowed us to be much more flexible with our messaging and personalize content to meet the high expectations of our customers.”


COO & Managing Director, Mytheresa

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Each market has very specific requirements that we need to show in a way that does not disrupt the overall look and feel of the site. Monetate allows us to keep our branding standards while creating targeted content that has the right information for specific regions.

SEBASTIAN DIETZMANN, COO & Managing Director, Mytheresa
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