Mytheresa Partners With Monetate to Cater to the Needs of Global Luxury Online Customers
Mytheresa was launched in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and kids. The highly curated offer focuses on true luxury with designer brands such as Bottega Veneta, Burberry, Dolce & Gabbana, Fendi, Gucci, LOEWE, Loro Piana, Moncler, Prada, Saint Laurent, Valentino and many more.
Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations.
In FY 2020 Mytheresa reported net sales of 449 million Euro and shipped to 133 countries. Mytheresa implemented Monetate’s testing and personalization capabilities in 2016 in order to improve conversion rate and personalize content to different market needs. Monetate has been instrumental in helping Mytheresa build tailored experiences for a worldwide customer base.
Success with Strategy
Monetate All-In-One Action
- Launched personalized content worldwide
- Targeted new potential customers who had not previously made a purchase by highlighting regionally specific USPs, including reliable and fast delivery and returns.
- Added a 4th level filter to landing pages to make it easier and faster to find products.
- Size selection on mobile test – mobile first is key to Mytheresa
- Devised a program to increase newsletter signups to grow its customer database.
As Mytheresa is a global luxury fashion eCommerce retailer serving international customers in eight languages, a more data-centric approach to their personalization efforts was needed, including both product data but also customer data.
Launch Personalized Content Worldwide
We delivered unique and personalized experiences around the globe, resulting in:
Change How You Communicate To Your Visitors
Make your website more welcoming. Make it more personal. Make it more profitable.